Marketing planning will identify your business position in the market, nominate marketing strategies and set directions for future growth.
Marketing analysis provides detailed analysis of; products & services, market prospects & opportunities, plans for future product & service development and characteristics critical to the survival of your business.
A Market Analysis and Plan would:
- Define your market, how it works, current trends & opportunities.
- Analyse and select promotion and marketing strategies,
- Identify future marketing activities
- Develop reporting systems for marketing activities
- Look at marketing networking opportunities that will help you achieve better market reach.
- Identify your competitors, how they compete and impact on your business and identify your competitive advantage.